[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.usiscr.cz\/kde-vsude-muzeme-najit-pr-clanky\/#Article","mainEntityOfPage":"https:\/\/www.usiscr.cz\/kde-vsude-muzeme-najit-pr-clanky\/","headline":"Kde v\u0161ude m\u016f\u017eeme naj\u00edt PR \u010dl\u00e1nky","name":"Kde v\u0161ude m\u016f\u017eeme naj\u00edt PR \u010dl\u00e1nky","description":"Asi nikdo nebude rozporovat fakt, \u017ee propagace je jedn\u00edm z kl\u00ed\u010dov\u00fdch prvk\u016f \u00fasp\u011bchu jak\u00e9koliv firmy. Dob\u0159e zvolen\u00e1 kampa\u0148 m\u016f\u017ee zisk mnohon\u00e1sobn\u011b zv\u00fd\u0161it, \u0161patn\u00e1 firmu potopit. Tato reklama m\u016f\u017ee m\u00edt mnoho nejr\u016fzn\u011bj\u0161\u00edch podob, a\u0165 u\u017e jsou na prvn\u00ed pohled patrn\u00e9, nebo skryt\u011bj\u0161\u00ed. Mezi ty druh\u00e9 pat\u0159\u00ed i PR \u010dl\u00e1nky. O co se jedn\u00e1? Jde o \u010dl\u00e1nky […]","datePublished":"2020-07-17","dateModified":"2023-06-07","author":{"@type":"Person","@id":"https:\/\/www.usiscr.cz\/author\/#Person","name":"","url":"https:\/\/www.usiscr.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/64d58fab86512053c8bb518a6563e7284bb4a3422dc9af0106c3f39575364c7b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/64d58fab86512053c8bb518a6563e7284bb4a3422dc9af0106c3f39575364c7b?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"usiscr.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.usiscr.cz\/wp-content\/uploads\/clanek1_10_5.jpg","url":"https:\/\/www.usiscr.cz\/wp-content\/uploads\/clanek1_10_5.jpg","height":0,"width":0},"url":"https:\/\/www.usiscr.cz\/kde-vsude-muzeme-najit-pr-clanky\/","about":["Online"],"wordCount":425,"articleBody":"   Asi nikdo nebude rozporovat fakt, \u017ee propagace je jedn\u00edm z kl\u00ed\u010dov\u00fdch prvk\u016f \u00fasp\u011bchu jak\u00e9koliv firmy. Dob\u0159e zvolen\u00e1 kampa\u0148 m\u016f\u017ee zisk mnohon\u00e1sobn\u011b zv\u00fd\u0161it, \u0161patn\u00e1 firmu potopit. Tato reklama m\u016f\u017ee m\u00edt mnoho nejr\u016fzn\u011bj\u0161\u00edch podob, a\u0165 u\u017e jsou na prvn\u00ed pohled patrn\u00e9, nebo skryt\u011bj\u0161\u00ed.Mezi ty druh\u00e9 pat\u0159\u00ed i PR \u010dl\u00e1nky. O co se jedn\u00e1? Jde o \u010dl\u00e1nky uve\u0159ejn\u011bn\u00e9 v nejr\u016fzn\u011bj\u0161\u00edch \u010dasopisech, a\u0165 u\u017e pap\u00edrov\u00fdch nebo internetov\u00fdch, kter\u00e9 se tv\u00e1\u0159\u00ed jako b\u011b\u017en\u00fd obsah onoho \u010dtiva. Ve skute\u010dnosti v\u0161ak jde o propagaci ur\u010dit\u00e9ho produktu.Nutno \u0159\u00edci, \u017ee k t\u00e9to metod\u011b se uchyluj\u00ed p\u0159edev\u0161\u00edm spole\u010dnosti, jejich\u017e produkty p\u0159\u00edli\u0161 nefunguj\u00ed, nebo jsou ve srovn\u00e1n\u00ed s konkurenc\u00ed drah\u00e9 a nekvalitn\u00ed. P\u0159\u00edkladem zde mohou b\u00fdt \u010dl\u00e1nky na hubnut\u00ed \u010di \u010disti\u010dky vzduchu s ioniza\u010dn\u00edmi \u00fa\u010dinky.Tyto \u010dl\u00e1nky mohou m\u00edt nejr\u016fzn\u011bj\u0161\u00ed podobu. N\u011bkdy m\u016f\u017ee j\u00edt o klasick\u00fd \u010dl\u00e1nek, jindy nap\u0159\u00edklad o rozhovor, a to bu\u010f s jedn\u00edm z odborn\u00edk\u016f, kte\u0159\u00ed v dan\u00e9 firm\u011b pracuj\u00ed, nebo spokojen\u00fdm z\u00e1kazn\u00edkem. C\u00edlem je ve v\u0161ech p\u0159\u00edpadech p\u0159esv\u011bd\u010dit \u010dten\u00e1\u0159e, \u017ee propagovan\u00e1 v\u011bc funguje a rozhodn\u011b pom\u016f\u017ee zrovna jim.Nen\u00ed t\u0159eba \u0159\u00edkat, \u017ee by se mohlo teoreticky jednat o podvod. A skute\u010dn\u011b by tomu tak bylo, kdyby tento typ propagace neo\u0161et\u0159oval z\u00e1kon. Ten jasn\u011b \u0159\u00edk\u00e1, \u017ee podobn\u00e9 \u010dl\u00e1nky mus\u00ed b\u00fdt jasn\u011b ozna\u010deny jako propaga\u010dn\u00ed. Proto u nich najdeme slova jako \u201epublic relation\u201c \u010di \u201eplacen\u00e1 inzerce\u201c.Faktem v\u0161ak je, \u017ee toto ozna\u010den\u00ed je uvedeno pom\u011brn\u011b mal\u00fdm p\u00edsmem na tom nejm\u00e9n\u011b n\u00e1padn\u00e9m m\u00edst\u011b, tak\u017ee je velmi pravd\u011bpodobn\u00e9, \u017ee si ho \u010dten\u00e1\u0159, kter\u00fd o tomto zp\u016fsobu reklamy nev\u00ed, ani nev\u0161imne. Plat\u00ed to p\u0159edev\u0161\u00edm pro star\u0161\u00ed generaci a lidi se slab\u00fdm zrakem, pro n\u011b\u017e m\u016f\u017ee b\u00fdt a\u017e nemo\u017en\u00e9 toto ozna\u010den\u00ed p\u0159e\u010d\u00edst.Proto je dobr\u00e9 na tyto praktiky upozor\u0148ovat a ukazovat p\u0159\u00edklady. Najdeme je prakticky v ka\u017ed\u00e9m \u010dasopise, bez ohledu na zam\u011b\u0159en\u00ed. Tak\u017ee ukazujte, pou\u010dujte, ale p\u0159edev\u0161\u00edm na z\u00e1klad\u011b t\u011bchto reklam nekupujte. Podpo\u0159ili byste tak nejen onu firmu, ale z\u00e1rove\u0148 byste ujistili ji i ostatn\u00ed, \u017ee tento zp\u016fsob propagace funguje. A to jist\u011b nechcete.                                                                                                                                                                                                                                                                                                                                                                                          3.5\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Kde v\u0161ude m\u016f\u017eeme naj\u00edt PR \u010dl\u00e1nky","item":"https:\/\/www.usiscr.cz\/kde-vsude-muzeme-najit-pr-clanky\/#breadcrumbitem"}]}]